From the manufacturer
Create an even base to enhance the mascara’s performance + staying power.
Our smooth, flexible formula builds extreme length and gives you sky-high lift.
Get happy, healthy lashes you’ll love with our hydrating formula.
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About this item
- New look, same great formula; packaging may vary
- Award-winning, bestselling double-sided mascara plus lash primer for ultimate length and volume
- Ophthalmologist Tested
- Cruelty free
- EWG Certified
- 100% tree-free paper carton
- MADE WITH: Jojoba Esters
- MADE WITHOUT: Parabens, Paraffins, Synthetic Fragrances, Silicones, Mineral Oil
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This award-winning, bestselling double-ended primer + mascara is a cult classic for a reason. Infused with Jojoba Esters, our smooth black mascara delivers extreme length and sky high lift. The secret to the magic – the primer. It creates an even base that enhances the mascara’s performance, while boosting length and staying power.
Is Discontinued By Manufacturer : No
Product Dimensions : 0.8 x 0.8 x 5.6 inches; 0.25 Ounces
Item model number : BH-0000050
Department : Women
UPC : 816645029586
Manufacturer : The Honest Company
ASIN : B07F462B2D
Country of Origin : USA
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Domestic Shipping: Currently, item can be shipped only within the U.S. and to APO/FPO addresses. For APO/FPO shipments, please check with the manufacturer regarding warranty and support issues.
International Shipping: This item can be shipped to select countries outside of the U.S. Learn More
Best Sellers Rank: #12 in Mascara
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Customer Reviews: 16,364 ratings
About this item New look, same great formula; packaging may vary Award-winning, bestselling double-sided mascara plus lash primer for ultimate length and volume Ophthalmologist Tested Cruelty free EWG Certified 100% tree-free paper carton MADE WITH: Jojoba Esters MADE WITHOUT: Parabens, Paraffins, Synthetic Fragrances, Silicones, Mineral Oil
Amazon Customer –
The ONLY mascara for itchy-eyed contact lens wearers!
I’m 35 years old and have been wearing mascara for 20+ years. By “wearing” I mean I used mascara only when necessary, applied just before leaving the house, and removed it the moment I got home. That’s because despite 2 decades of trying every brand of mascara on the shelf, I could never find a mascara that didn’t begin to crumble and make my eyes/contact lenses itch terribly within 3 hours of applying. I do not have allergies, mascara just always would end up inside my eye and feel awful. I blamed my contacts, but I’m blind without them and theres no point in mascara when I’d wear my thick glasses. The only way to stop the pain would be to remove my contacts and wash the other mascaras off. I also had to use waterproof formulas, as between the itchy eyes and my oily skin, non-waterproof mascaras would run badly and smear. Then I had to use a pricey gentle eye makeup remover to get the other mascaras off, and I’d *still* end up with black under my eyes after a shower/washing my face.Not the case with this mascara! I initially wasn’t crazy about the packaging and figured it was just another gimmick I was wasting my money on. However, this stuff is AMAZING! I have been wearing this mascara every day for a few weeks now. I haven’t experienced itchy eyes/contacts ONCE! Not even when I wear it all day and work out/sweat in the mascara. Not even when I forget I’m wearing makeup and rub my eyes. I don’t need to use eye makeup remover anymore either – every time I shower normally or wash my face, it comes out clean without leaving raccoon-eyes afterwards. I can accidentally fall asleep in this mascara and it won’t itch. The mascara looks very natural yet impressive. My husband even commented how nice my eyes have been looking lately. I really hope this product sticks around and doesn’t change it’s formula. I’m very grateful to be able to wear makeup that actually makes me look better and doesn’t irritate me. My only issue now is figuring out what to do with all my eyeliners and makeup removers I bought in bulk and don’t need anymore!
alejandra tovar –
Best mascara so far
looking for something not to heavy, but that also added a good amount of volume. doesn’t clump up like others do. i have a bad habit of rubbing my eyes (i know) and it hardly smudged – comparable to a waterproof mascara
One person found this helpful
Breanna G. –
Clumpy
I use to like the older version of this mascara. Since they’ve recently updated it, it’s clumpy and thick
Paige Henry –
Best Natural Mascara!
I love this stuff! It gives me VOLUME and stays on all day (unless I get teary eyed).
A. –
Simply the best.
Significantly better than other products.
Cece –
Great volume!
Great volume, makes lashes look great! Will definitely purchase again. Love this company and what they stand for as well.
Nicole –
Nice volume, clumpy brush
The product is decent but the brush makes for a clumpy finish. Works better with a typical mascara brush
Suzi Langer –
Meh I’m on the fence
I LOVE how this mascara gives my lashes a boost and volume (it’s the best I’ve found in years that doesn’t really clump and the primer really helps your lashes fan out!) What I am bummed out about it’s durability — despite doing all of the tips and tricks to keep your mascara from “wilting” and giving you those dark smudges, after a couple (about 3-4) hours you are wiping the black smudges from under the outer corner of your eyes ??So id say it’s great for length and volume as well as minimal clumping or flaking but it gets a “fail” for smudging!
One person found this helpful
Jo Rose –
Pretty impressive.
I’m more impressed than I thought I would be with this mascara. I have been slowly replacing skincare and makeup products with more natural alternatives. Mascara was one of the last things I was hanging onto because, let’s face it, mascara is make it or break it for your makeup look. After reading tons of reviews on different, safer mascaras, I chose this one. Read on for the down and dirty…I have long lashes, so lengthening isn’t a big deal for me, I need VOLUME. The first coat of this mascara definitely added more length than anything – if length is what you need, this is it for you. The second coat pumped up the volume a little more, and I added a 3rd because, volume. ? My lashes got slightly spidery at this point. I almost got disappointed, but it was super easy to separate them with the tiny tip of the brush. Thank goodness because my husband is arachnophobic. No spiders for this girl. My main concern was flaking, and honest[ly] (see what I did there?), the flaking was MINIMAL. So far, so good. So I took a nap. I expected to wake up looking like I just watched the Notebook, but girl, my mascara was still where I put it. I wore it ALL day. By the time I finally washed it off, it was super easy to remove (remember that if you plan to cry, because it will definitely run). A lot of reviews complained about the size and shape of the brush, but I prefer the bristly brushes; it makes it much easier to comb through and avoid clumping and spidering.I was really hesitant to venture from my favorite go-to mascara, but I’m glad I did. This might be my new fave.
13 people found this helpful
Amazon Customer –
Will repurchase!
This is a great mascara regardless of whether you’re into clean beauty or not. Formula is somewhat dry which helps it build volume and hold a curl. Can get clumpy if you apply too many layers so be sure to keep a clean spoolie or eyelash comb around. I will definitely repurchase.
3 people found this helpful
Colleen –
Mascara is good, but don’t expect the best – smudges & flakes sometimes
This mascara is very good for lengthening when you use the primer. I’m not sure I’ve noticed a volume/thickness increase, but have noticed lash length does look longer. I usually give it about 30 seconds for the primer to dry before using the mascara, otherwise it does clump a bit. I would also recommend wiggling both wands along your lashes during application to avoid clumps. In general I do like this, but noticed a few other important points: it will definitely run a lot if you get it wet (e.g. rain or crying), it will flake or smudge a little by the end of the day – especially if you rub your eyes, and while it does not make my eyes itch, I found it best to put in my contacts AFTER the mascara is fully dry. I’ve accidentally got some mascara a few times in my eye with the wand/trying to smooth out clumps and it totally made my contacts (daily wear type) useless after that. That all probably sounds like the mascara isn’t worth it, however I still actually like this mascara. I’d say it’s perfect for an average day’s wear, just not an extended day or in some cases. It does come off fully for me.
Nicole Preston –
Great Mascara
I LOVE this mascara! I have bought it five times now. It makes my lashes look amazing (long and full, separates them), and it lasts all day. I don’t have any problems with smudging or flaking. I can go to the chiropractor and lay face down, and when I get up, there is no mascara on the paper or around my eyes, and my lashes don’t stick together. This happened with a previous natural mascara. The only thing that disappoints me a little is that it starts to dry up after about a month. That is wearing it consistently for 5/6 days a week. I can make it last longer, but it just doesn’t have the same ease of application. I definitely recommend!
2 people found this helpful
Boy mom –
Great for sensitive eyes
I have very sensitive skin and eyes. I am prone to eye eczema. This mascara is great! I love that it has the lash primer and mascara in one wand. The primer works well for adding volume and separating lashes. My lashes look substantially better with this mascara. It doesn’t flake, lasts all day, and washes off fairly easy. Best of all, it doesn’t bother my sensitive eyes.
One person found this helpful
ChrisCMitchell –
Good Lengthening Mascara
I liked this mascara a lot. It is very easy to get tons of length, two-three coats gives me mile long lashes .The only thing I felt was less than satisfactory about this product, was I felt it stared to dry up after only a month of use. I liked the primer as well, when I used that before the mascara, my lashes were super long going over them once, but I used a second coating to get them more symmetrical. I would repurchase in the future, but probably get the mascara only option. I rarely use a lash primer. Typically I wear mascara, eye pencil/brow fill, and sometimes a tinted sunscreen. This mascara makes my lashes super long, but not at all caked in globs of mascara.It is a more natural looking product. The ingredients, are good, I like the product, and the final look.
10 people found this helpful
Ember –
Ehh
I don’t like the white primer as it makes the mascara lumpy and too thick looking. Without it it works fine
One person found this helpful
The Guzmans –
Loved this mascara
Was looking for a hypoallergenic mascara for my very sensitive eyes. This mascara was very impressive, did not irritate my eyes like other mascaras and really held the curl as my eyelashes are extremely straight
Supertramps –
Good mascara, terrible applicator
The mascara itself is great. Doesn’t smudge easily yet is simple to wash off. I truly don’t understand the purpose of the primer, and the mascaras wand is terrible, it just puts it on in gobs
3 people found this helpful
Zaskia V. –
If you don’t wear falsies, this light mascara will keep your lashes lifted
I was trying to find an eco-friendly product that doesn’t test on animals for a while and stumbled across this one. I’ve been using it now for about two years and have named it my favorite mascara. I don’t use false lashes, so I need a mascara that will keep my lashes curled and looking long and full, which is exactly what this one does!! It adds so much length. I’ve been asked multiple times while wearing this mascara if my lashes are mine or not, haha.I love it and hope you will! I know everyone finds the product that works best for them, but I really think it’s worth giving this mascara a shot.
11 people found this helpful
Amazon Customer –
Love this
Omg, this is better than the mascara that’s like top rated. I love that the company is honest about their ingredients and it gets my lashed so long and full, I found a keeper! I don’t like that it’s not waterproof though but maybe that’s more chemicals.
One person found this helpful
Ruthie –
My favorite
Literally the best mascara ever!! It lasts the whole day and is so easy to take off with some makeup remover and won’t ruin your eye lashes!
B –
I like it but
I really do like this mascara and how long my eyelashes look. The mascara is also not super thick so it doesnt look clumpy when applying it. Although, I have noticed my eyes are way more irritated with this mascara than other brands that don’t “pride” themselves on being clean (if that makes sense) Overall, I give it an 8/10. I probably won’t buy it again.
9 people found this helpful
Stacy –
LOVE!!!
works well… ive had MAC mascaras that didnt give me as much length
Jac+Mac –
Good Clean product
I do love this product. I don’t love the thin wands as its hard to coat well with them. However it is a great product. It doesn’t make my eyes itchy or any heaviness by the end of the day. However, I use eye drops a lot for my dry eyes and this will run and smear. I need to search for a waterproof version and it would be perfect. I also cried with this product on and it was ALL over my face!
4 people found this helpful
Nicole May –
Not Going to be For Everyone
I purchased this mascara because my eyes have become very sensitive over the past few years. I am a person that prefers volumizing mascaras. I HATED this on first and second use. If you are someone who prefers full, fluffy lashes, this may not be for you. This product will lengthen and separate UNLESS you really take the time to learn the product.However (!!!) It is a good product. I was pretty desperate for a non-irritating formula so I kept on using it and now I really love it! Just be prepared for a learning curve! If you are willing to learn the nuances of this product (primer and mascara) you could end up really enjoying it. If you are not willing to work to get your desired effect, I would pass. Especially if your eyes are not sensitive to other mascaras.
5 people found this helpful
Abbey Virdell –
Really loved this mascara
So I’m gonna give you the pros and cons.Pros:-gives great volume to your lashes-fuller lashes-I love that the brand is clean and does not test on animals (mineral based, plant derived, vegan)-price is comparable to other big brands of mascara found at Ulta (some vegan and some not)Cons:-not really “smudge proof” but I think any mascara that is vegan is like this from what I’ve tried and I’m really okay with this but I know lots of people want to die mascara to be waterproof-I think the price is a little less affordable compared to some brands that are on the cheaper side or depending on someone’s budget
6 people found this helpful
Chris Acosta –
Extreme Length mascara
I’m still on the fence about this mascara because it absolutely does what it says by making my lashes longer but.. the first day I used it one of my eyes started watering a lot and the mascara smudged when I was trying to wipe my eye. I tried it again a couple of days later and the watering was not as extreme but my eyes felt like they were on the verge of starting to water. I’m on day three of wearing it, this time to work and it’s not as bad but still feels like I have something in my eyes. I’m reserving judgment since my normal silver colored car is now has a yellow green shimmer to it from all the pollen in the air. As far as the mascara.. the length is noticeable and it definitely doesn’t add fullness.. so.. you have to decide which you want more.. and it’s NOT waterproof
2 people found this helpful
Elena –
10/10 love more than origins ginzing discontinued mascara
Was looking for an alternative to Origins Ginzing mascara after finding out they discontinued their makeup line. I have really sensitive skin and other mascaras irritated my eyes so I prefer natural products. Decided to give this one a try and so glad I did! By far my favorite mascara. Separates the lashes really well, not clumpy at all, buildable volume, and non irritating. New fav for sure
14 people found this helpful
Amazon Customer –
Inconsistent Fomula
I’ve been buying this product for a couple of years now. 75% of the time, the formula is great and provides magnifying volume to my lashes. However, recently the formula has been inconsistent. It’s hit or miss, and the misses cause my lashes to really clump and provide little to no volume. Ive even tried adding saline solution to see it this would remedy the clumping, but was unsuccessful. Not sure if I will continue purchasing this product due to this inconsistency, which is a shame as I would swear by this stuff prior!
4 people found this helpful
C –
Great mascara, but tends to dry out quickly
This has been my go-to mascara for a year now. I feel that the primer really helps with the staying-power of the mascara. However, I feel that the primer dries out too quickly and this makes the product less effective over time.
One person found this helpful
esmith –
Great for sensitive eyes
So far, I have really enjoyed this product. It does clump some but I have not had any itchy or watery eyes like when I use other mascaras. Will definitely purchase again.
JH –
Clumps and smudges/bleeds easily
I strongly dislike the mascara brush. It does not separate lashes which end up clumping. The mascara smudges and runs easily. I wound up with raccoon eyes just over halfway through the day.
Eva Meowser –
Works well enough
Does make lashes longer, but clumps a bit on me. Just have to separate my lashes after applying
Lene –
The best mascara
It doesn’t feel weight on my eyelashes. The primer does help my eyelashes appear more voluminous. The ingredient of this mascara help my eye lashes grow a little longer. For me the stick has both pro and con as it has both primer and mascara on the same tube it’s easy but it’s abit not convenience to handle the mascara side.
2 people found this helpful
Amazon Customer –
Didn’t work for me
The primer part was very dry and didn’t work for me
MThomas –
Get it now!
I loved this one so much I tried the other blue primer mascara from this line and was disappointed so I came back to this one and bought a second one. Consider me a loyal fan! Will be sticking to this one in the future!! Only wish if I was allowed to have one is: please make the primer wand a tad bit bigger. It’s all good though. Love the effect on my teeny tiny lashes!
4 people found this helpful
Audrey –
Clumpy
Super clumpy mascara but definitely adds volume and length. Make sure to have another spoolie on hand to try and get the clumps out.
One person found this helpful
JLM –
You will cry green tears
Especially if you get in the car with my husband while he is driving. Not waterproof.
Kayla –
Love it! Read for advice on applying.
I was reluctant to get it because some of the review pictures looked so clumpy and others looked great. I’m glad I gave it a try because it’s wonderful. I have really long eyelashes due to years of applying castor oil to them but they’re very light brown so I need a good mascara to show them off. Since I like keeping my natural lashes healthy I don’t use waterproof stuff that’s hard to get off. This stuff is definitely not waterproof if that’s what you want but it doesn’t smear terribly. It does leave a little flaking throughout the day but nothing severe or difficult to wipe away.The picture doesn’t do justice because I could use a phone upgrade but I took it after applying one layer. You can apply a second layer without it clumping and it adds a decent amount of volume and length.ADVICE::: letting the primer completely dry before applying the mascara makes it more likely you’ll have clumps. If you do it right after the primer it goes on nice and smooth. Applying too much primer will also make it more problematic. Too much primer AND letting it dry all the way before applying mascara = a spider on your eye. It’s not cute. Also, this isn’t my favorite style of brush but I have found that I don’t get as much of it on my eyelid with the short bristles so that’s a win.
8 people found this helpful
LL –
Clean
I wanted a clean mascara both in ingredients. Although I’m not “wowed” by the look it achieves, I do like it and the price is reasonable.
One person found this helpful
S.K –
Wanted to love
I do like the fact this mascara is “clean” & it did remove easily. The primer brush was barely applying the product & the amount of product barely covered my lashes. Not exactly sure what the issue seems to be. The mascara itself covered the brush but it went on uneven and gloppy.I believe this product needs some fine-tuning to be a better overall item that I would want to reorder.
Hannah Allen –
Breaks my heart
I have used this mascara for years! It’s been my absolute favorite and some point in the last few months they have changed the formula… it’s not the same very clumpy on my eye lashes and it now makes my eyes burn. I will sadly no longer be purchasing this product.
5 people found this helpful
Amazon Customer –
It’s True: Longer, Thicker Lashes!
I sound like a commercial. Just received this mascara and tried it. Put just a little of the primer on, then mascara. Made my lashes look longer and also kept them from wanting to clump.
One person found this helpful
Laura –
Now THIS is a good mascara.
I will buy this product over and over. It curled my straight, light colored lashes to look very thick and long.
consumer –
Lush lashes!
No need for fake lashes when you use this mascara! It definitely volumizes your lashes.
k –
Will buy again
First time I tried a mascara with a primer – loved it. Product brought out the color more. It is smudge proof – and you need a makeup remover when ready to take it off.
One person found this helpful
Lisa –
Love/Hate
This mascara is pretty impressive with its primer and mascara combo, the result does show a difference and creates a fuller look to the lashes which I love. But for anyone who doesn’t use a strong makeup remover and tends to just shower and wash everything off with soap and water this thing will not disappear easily. It tends to smear under the eyelid and leave darkness that then needs to be scrubbed off. At the beach this isn’t fun walking around with black eyes after swimming lol
15 people found this helpful
Hayley –
Great product
I will never use any other mascara again. This mascara is easy to apply & remove. I also love that it is non-toxic.
Sandra Sekulich –
Not fiberwig but comes off easily
Good rating on my yuka app, so nice and clean ingredients. Gives natural fullness and doesn’t smudge but isn’t fiberwig… however comes off easily.
2 people found this helpful
Jessica Mills –
Not for me
I could not get over the wand. I hated the white application which you put on before the mascara. But the wands have no bristles. The mascara part is literally a stick with black mascara on it.It went on weird, in chunks and looked so dark on my eyelashes. Sorry, not for me.
K.Andre –
Update: things got better. Old review: Was amazing until the formula was changed
Update:After a few months, the formula got drier and is now very similar to the original formula. The result is similar as well – lashes are thick and long. Still upset I have to wait a few months for the mascara to dry to get good results. I am going to let the new one dry by leaving it open for an hour… I wish they provided some sort of thickening powder for people who don’t like runny mascara. I have to admit that the old formula would get too dry after a few months and I had to use contact lens solution or water to dilute it.Old review:Loved it before. Would always get as a present for others. Now, thismascara is more liquid and the lashes are not as long or thick once you apply it. PLEASE LET US BUY THE OLD FORMULA.
One person found this helpful
sherid –
Excellent product
I’m not sure why I decided to try this product, as I usually purchase designer brand mascara; but I did and am I glad?! Yes. What a beautiful, and natural looking mascara this is. It makes my lashes look longer with just a touch of the wand, and they actually look like my lashes instead of my lashes, covered in thick gunk. I’m super impressed, and reccommend this product! If you want a natural look, but longer looking lashes, give this a try. You’ll be glad you did.
6 people found this helpful
S. Ryan –
This is GREAT Mascara!
I am really pleased with this mascara! It goes on well, has smooth coverage, does not smudge or clump. I put on several layers and each layer adds on nicely. I’ve applied it with the primer and without. It looks great either way; I definitely get more length with the primer.I’ve worn a variety of mascara brands from Revlon to Chanel. Honest extreme length mascara lash and lash primer is my new favorite. I do a lot of Zoom meetings and I can definitely tell a difference with this mascara.
7 people found this helpful
T and R –
Wow!
Took this photo after 14 hours on. Love the length love that it’s non smudging and lasts.
Queenofthehouse –
Lashes like Garbo
I think this might be my new go to mascara.I have the teeniest tiniest lashes ever, they are straight and stick out from my eyelids and without mascara I look like I have no lashes so it’s a struggle finding mascaras that make my lashes look lush.Let me start off by saying that the primer is amazing.As soon as I put it on my lashes grew over twice in length!It didn’t clump and separated my lashes like whoa( the clumping with these lash fiber or extra lengthening mascaras is always horrendous so that was a wonderful surprise), it dried in about 20 seconds and then I put on the coal black mascara.Vavoom ladies!Instant fabulous lashes.So far I have experienced zero flaking after wearing for long periods of time , it hasn’t smudged or melted when I’m dancing up a storm or getting my workout on and the length of my lashes is practically miraculous.It is not cry proof.It’s super easy to remove and doesn’t tear out any of my eyelashes though, so that’s another plus!Also, I have celiac disease and a host of other random allergies and am allergic to SO MANY products it’s ridiculous, but luckily I am not allergic to this magic mascara.I recently discovered that this doesn’t smudge on my bottom lashes either!I’m almost 40 and I have never found a mascara that didn’t smudge on my bottom lashes. I’m so oily that even waterproof ones didn’t work!I stopped wearing it on my bottom lashes for anything but photo shoots after 20yrs old because the smudging made me look like an old lady with terrible makeup skills,but now I can once again rock liner on my bottom lashes!I included a terrible picture ( I hate getting my picture taken!) and tried to crop it so you can get an idea of how amazing this mascara is( look at those lashes practically touching my brow bone!),because I know I always want to actually see the results of people using the product, so hopefully it helps. :-)Ps: I don’t have mascara on my bottom lashes in the pic as I didn’t discover it was even a possibility for me until I bought a tube for my bestie ( another oily faced queen)and she told me there was no smudging:-O
1,090 people found this helpful
Jsouth5 –
Good product
This is a good product. The primer end barely had anything in it, the other end had a very good wand that when mascara was applied it made your lashes feel more full. I would buy again.
3 people found this helpful
Stephanie Kaskavitch –
Probably my favorite ever!
I love this mascara! My lashes look so long and voluminous! I think I’ll be a lifer with this one!
Amazon Customer –
Least irritating to my eyes than any other
I have become allergic to whatever products are in mascara many years ago. I went a long time without mascara and now I really need it! Ive tried so many brands and all of the supposedly clean and hypoallergenic still make my eyes burn, itch and turn red. This brand I can wear for about four hours and does a good job thickening and lengthening my lashes. I tried another brand that didnt irritate my eyes but it was worthless in thickening or length.
13 people found this helpful
Ana –
Nice product
I like it. It last until I remove it.
Amanda –
Great!
I love this mascara. It works great even with my sensitive eyes.
H. Raven –
Great payoff and natural option, smudged a bit
Wear: Love the rich black of this mascara and it looks awesome on, but within 10 minutes of being outside in 96F heat wearing a mask, I got smudging under my eyes (not surprisingly, ha). It had also smudged inside before I went out, but more noticeable after being outside. If you don’t have an issue with mascara smudging then try this one out! I can only wear tubing mascara to avoid smudging, so this is an issue I deal with wearing ANY mascara other than the tube kind. I guess I have oilier eyes or it’s my lash length, who knows.Brush: not a big fan of the rubber, short bristles since they don’t fan out lashes very well, you have to be light-handed to not clump lashes together. If they change this brush, I think it would have better application, but oh well. I just did a couple swipes to avoid sticking lashes together. The brush on the primer is fine and although tiny, I think a bit better than the main brush.Primer: It’s fine and I think does help the formula “stick” to the lashes, but I’ll also try without it and see what I think. I found the little brush easy to use, it did coat my lashes well. Definitely wait the 30 seconds or more for it to dry otherwise the mascara will get too gummy going on. I think the combo added ok volume… I’m not looking for crazy volume, so this works for me. My lashes are already long so can’t really comment on length very well.Removal: Came off easily with warm water, but took some effort to not have it smudge onto my skin and I still had to use soap to remove the smudged formula on my skin, but there was no irritation during removal and soap and water was fine. I still prefer tubes, so easy to remove, but this was comparable if not easier to remove compared to other non waterproof formulas.Overall: I think this is a great natural formula. Not my fave natural (I love Lily Lolo for a natural, albeit not volumizing, formula), but I’m happy to wear this while working at home and the price is much better. I wanted something for everyday wear that is non-irritating and this works. For a non-natural, affordable formula, I love the L’Oreal Double Extend mascara… has a primer, good volume, and it’s tubing so no smudging at all. I did want a natural formula though, so I’ll be alternating these two formulas for the rest of the year!
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